Urban music industry Tastemaker, DJ Reality has over twenty years experience in the entertainment business. She was instrumental in designing and starting a showcase that ran for almost 10 years and spawned the careers of numerous A-List hip-hop and rap artists, it [singlepic id=702 w=320 h=240 float=left]also gave other artists within the culture, (Graffiti, Breaking, DJ’ing, and EmCee’ing) a place to display their skills. That showcase was called The Vortex, and it ran without incident at the famous National Black Theater in Harlem, NY. This gave Reality the great honor of working with and learning from some of the most famous and legendary individuals in the music industry, such as Wendy Day, Harry Allen, Chuck D, Chris Lighty, Sylvia Rhone, and countless others.
DJ Reality was giving the opportunity to demonstrate that women can work a mixing board from any angle in this industry, while working as both a sound engineer at several New York-based recording studios, and as a board operator that produced several radio shows for WNWK-FM (NY) and WJFP-FM (FL). It was because of these opportunity’s, that she was able to hone her music production and engineering skills, and produce several major and independent label releases within both the hip-hop and dance music communities.
With a background in marketing and promotions, DJ Reality went to work for a number of record labels in New York. With this knowledge underneath her belt, DJ Reality was able to design and implement both the retail distribution & radio promotion marketing plans (with her partner A.J. Woodson, of JVC Force fame), for internationally known and respected hip hop label – GrooveAttack Records and their roster of artists’, which included Phife Dawg’s (A Tribe Called Quest) debut album, J-Rawls, Lone Catalysts, Declaime, Bravo & Sandman, Grand Agent and the legendary Biz Markie.
DJ Reality has continued to make a lot of noise with her mix CD’s, live shows, club gigs and hosting one of the highest rated internet radio shows with her co-host Dana Da Designated Hata with “The Wallbanger Experience”. “The Wallbanger Experience” radio program is catered to both the major and independent artists, but has built a unique format by never playing the same song 2x, unless the listening audience demanded it.
Building on the knowledge from her past accomplishments, DJ Reality is now the CEO of an independent label, The Next Phase Entertainment LLC (TNPE). The first major release from the label was Brooklyn, NY recording artist Ladi G with her single “So Brooklyn”. The label has also released two street album/mixtapes with Ladi G (Starring Ladi G and the Co-Stars & Multiple Personalities) and a collaborative street album with South Carolina based AKT Music Group, headed by David “UncleBoss” Jackson, called “We A Problem – Vol. 1” which consisted of new and remixed material from Ladi G and then AKT artist Ya Boy Skolla. Both The Next Phase Entertainment and AKT Music Group decided to join together under TNPE and put together the “We A Problem” collaborative group. The We A Problem family is consisting of Ace Sinna, Ladi G, Ya Boy Skolla and R&B sensation Stefon. This movement has gone viral, and has spawned the hit singles “Look At Me”, “Off With His Head” “Look At Her” and “Get This Money”. The label will be releasing the collaborative album from “We A Problem”, individual singles and albums from Stefon, Ace Sinna, Ladi G and Ya Boy Skolla, and a yet untitled single from Dana Da Designated Hata, who is also expected to release a full length album titled “Nobody’s Fan”. The Next Phase Entertainment LLC will also be releasing some instrumental albums from the in-house production team of De Immortalz LLC (Luke Austin, Eddy J. Free, Smoov Beats, Da Inner Child and KomPl3x), which the first one will be Da Inner Child’s “7 Days a Week” concept EP.
Reality has been currently serving as Vice President of the Sniper Squad DJ’s since it’s inception with Bonita “Adorable P” Payton, and is also a member of Atlantic Elite DJ’s, Lord Gang DJ’s, VP Records DJ’s, Slip and Slide DJ’s, Coast 2 Coast DJ’s, Next Cut Ent Radio DJ’s, Vyzion Elite DJ’s and an Official Future Star DJ.
DJ Reality is also the former President/Program Director of www.TheBestJams.com. While working within these organizations on several projects, DJ Reality was able to further hone her skills in radio by securing syndication rights for DJ’s on various stations throughout the world, consulting station owners on building their brands & programming their online radio stations, and teaching new technology techniques at the Conn. School of Broadcasting’s Tampa, FL location.
In addition to her demanding schedule and consulting independent artists on setting up their business model to industry standards and beyond, DJ Reality is currently attending Full Sail University and designing an International & Domestic Tour under the heading of the “We A Problem” Tour, with several DJ’s and Artists that encompasses the essence of creative and innovative Hip Hop Music.
Always Moving, Always Creating, Always Real!
“DJ REALITY……… MORE EXCLUSIVES THAN YOUR FAVORITE DJ”
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